Analysis Of Oticon s Management Board Essay - 1991 Words

This report is requested by Oticon’s Management Board. Its purpose is to analyse and review existing strategy and processes and to advice on strategic options for managing change. The audience is Oticon’s Chief Executive Officer and Management Board members who support company’s mission statement of ‘helping people with hearing difficulties to life as they wish’ and recognised the need for businesses to constantly reshape their ideas to survive†. Audience is familiar with the terms used in this report and have a comprehensive understanding of their meaning in the given context. Background/Constrains At Oticon, we take pride in being a leader in aid hearing industry and a pioneer in questioning procedures and implementing change. Mid 80’ brought decreased sales, financial and organisational problems, that our transformational leader Lars Kolind tackled the effects by abolishing formal organization, disorganizing Oticon and creating a spaghetti organization. Our focus on customer feedback and project focus based team led to launching DigiFocus, Oticon’s technological breakthrough and world’s first digital aid hearing. Now, yet again, it is time to challenge the status quo and scrutinise ourselves in order to stay aware of markets demand and respond quickly and better than competitors. Change is a difficult process full of pitfalls and therefore knowledge of how to coordinate it is a basic requirement of implementing change. Various studies in strategic management must beShow MoreRelatedOticon Case Study Essay1565 Words   |  7 PagesCase Study OTICON Todays knowledge special: spaghetti Knowledge has been recognized as a valuable resource necessary for organizational growth and sustained competitive advantage, especially for organizations competing in uncertain environment. Grant (1996) and Liebeskind (1996) argued that knowledge is an organizations most valuable resource because it represents intangible assets, operational routines and creative processes that are hard to imitate. This is probably why Oticon focuses soRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Cou rier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowedRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the